Digital Marketing Specialist

As a Digital Marketing Manager, you should have a strong grasp of current marketing tools and strategies and be able to lead our supply side of digital marketing campaigns from concept to execution. Digital marketing managers will work with the sales team, supporting teams (such as programmers), engineers and product managers to launch campaigns on time and within budget. Main Duties: Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns on supply side Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies Provide thought leadership and perspective for adoption where appropriate

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