Job Summary: Generate strategies that improve customer experience and brand reputation, leading to market share increases. Duties: Analyze how Flora brand is positioned in the market and crystallize targeted consumer insights Monitor market trends, research consumer markets and competitors’ activities to identify opportunities. Perform surveys to evaluate new product ideas, packaging proposals and consumer willingness to pay. Deliver proposals for value proposition and marketing mix modifications that can deliver profitable sales growth. Take brand ownership and translate plans into go-to-market strategies. Brainstorm new and innovative growth strategies. Create motivating stimulus to get targeted population to “take action”. Establish performance specifications, cost and price parameters, market applications and sales estimates. Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs). Oversee marketing and advertising activities to ensure consistency with product line strategy Monitor product distribution and consumer reactions. Any other tasks that are related to the main job responsibilities & maybe required by the Direct Manager.
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