Ensure the achievement of sell-out target at Retail and Modern Trade market . Establish sales target and make sales plans for every customer in Retail and Modern Trade in accordance with Company sales and distribution strategy Assist in planning process of Retail and Modern Trade sales and merchandising by brand/ by customer. Transmit the sales related information and policies from Company to Retail and Modern Trade Supervisors, sales teams, & merchandisers; ensure their strictly complying Seek out and explore new sales, product and customer opportunities in retail and Modern Trade channel. Monitor sell-out by customer/by brand/as well as market behaviors and competitors’ development to have timely and suitable reactions Analyze sales data to recommend, implement and administer methods and procedures to enhance the sales improvement of the Company Negotiate with retailers and Modern Trade customers about the terms and conditions of the contract Manage customer credit and payment. Establish and maintain the favorable relationship with major customers Guarantee that salesmen are provided enough selling tools and use them correctly & effectively; check retailers and Modern Trade Supervisors’ field visiting plans and monthly expenses claims
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