Works with line management groups to build and implement segment marketing solutions in line with business needs. Develops go to market strategies and tactical execution plans. Undertakes the delivery and evaluates the effectiveness of all segment marketing activities. Coordinates and conducts segment based market research to gain a comprehensive understanding of the segment. Identifies new marketing opportunities and analyzes competitor activity. Projects sales forecasts, develops budgets and reports on actual sales. Supports the sales team by identifying opportunities and providing training. Coordinates the use of effective pricing and discount policies
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