Build and execute social media strategy through research, benchmarking, messaging, and audience identification Write, develop, and strategize online content production and scheduling Full manage the facebook/instagram pages with posting the travel offers with designing the ad to reach the required people. Assist with bad reviews, and negative news communications Generate, edit, publish, and share content daily (original text, images, video, and HTML) Build meaningful connections and encourage community members through dialog and messaging Create and maintain company social media pages and profiles Moderate user-generated content and messages appropriately, based on company and community policies Create and implement social media marketing plan and editorial calendar Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
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