SEO Specialist

We are looking for outstanding, enthusiastic, and proactive team members to join the team and help operate & manage the coming skyrocket launching of one of the hottest start-ups in Egypt. This is an exciting opportunity to play a KEY role in an upmarket start-up where you will be adding value and supporting the business growth. We need help in a wide variety of tasks, so we are looking for genuine self-starters who can take on new responsibilities and tasks as they arrive. This role lives within the Customer Acquisition team, responsible for acquiring high volumes of quality customers in a cost-efficient way. You will be primarily focused for increasing our organic websites traffic, whether that’s via organic keyword rankings or backlinks that lead to our blog, listings or directly to the homepage. Our objective is to convert our website visitors to try out the platform for the first time and become long-term customers. You will be reporting to a Senior Digital Marketing Mentor and to the marketing manager. Key Responsibilities: Build SEO presence through strong in-house operations, technical SEO, user engagement, outreach, partnerships, and content marketing strategies Analysis, insights and benchmarking across multiple markets to identify top SEO opportunities. Assist in content campaigns to grow free, targeted traffic. Support product launches, competitions and campaigns with smart, effective content marketing (on and off the site). Optimize website content and landing pages Tracking, reporting and capturing best practice within the business Monitor our organic keyword rankings using SEO tools (Moz, SEMRush,….) and Google Analytics and propose improvements Lead our link-building campaigns and ensure back link profiles are clean. Writing content for our Blog (SEO), Knowledgebase articles, Newsletters & Webpages. Editing and proofreading Product Announcements. Researching relevant information / data for deep and engaging blog posts; working on content calendar Produce solid and spotless daily/weekly reporting and quarterly reviews Stay informed and ahead of SEO and integrated marketing trends

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