Develop pricing strategies, balancing firm objectives and customer satisfaction. Identify, develop, andevaluate marketing strategy, based on knowledge of establishment objectives, market characteristics,and cost and markup factors. Evaluate the financial aspects of product development, such as budgets,expenditures, research and development appropriations, and return-on-investment and profit-loss projections.Formulate, direct and coordinate marketing activities and policies to promote products and services, workingwith advertising and promotion managers. Direct the hiring, training, and performance evaluations ofmarketing and sales staff and oversee their daily activities. Negotiate contracts with vendors and distributorsto manage product distribution, establishing distribution networks and developing distribution strategies.Consult with product development personnel on product specifications such as design, color, and packaging.Compile lists describing product or service offerings. Use sales forecasting and strategic planning to ensurethe sale and profitability of products, lines, or services, analyzing business developments and monitoringmarket trends. Select products and accessories to be displayed at trade or special production shows. Conferwith legal staff to resolve problems, such as copyright infringement and royalty sharing with outsideproducers and distributors. Coordinate and participate in promotional activities and trade shows, workingwith developers, advertisers, and production managers, to market products and services. Advise businessand other groups on local, national, and international factors affecting the buying and selling of productsand services. Initiate market research studies and analyze their findings. Consult with buying personnel togain advice regarding the types of products or services expected to be in demand. Conduct economic andcommercial surveys to identify potential markets for products and services.
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