. Recommends the strategic direction of the brand through the development of the short, medium and long-term business plans for the assigned segment of product line and each major channel of distribution . . Develop brand positioning using consumer insights through research . .Executes the annual business plan by integrating the efforts of all essential functions across the company . Maximizes profitability of assigned products by monitoring volume, margins, & spending, reporting on-progress against planned margin and volume as well as making adjustments to plans as necessary to maximize results . Develop brands marketing budget/plan to achieve volume/share/equity objectives . Utilizes all available analytical tools to measure spending effectiveness and gather key learning for continuous improvement . Assign/manage BTL agencies to conduct in-market activation programs . Ensure proper alignment & implementation on global brand look & feel
from Wuzzuf All Jobs http://bit.ly/2FYuL1Z
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