Senior Facebook Ads Specialist

Job Summary : This position executes paid social media campaigns that attract targeted audience segments to relevant content in profitable ways. The Specialist will leverage insights from analysis that demonstrate audience-to-content connections, and rapidly build social campaigns that capitalize on these links. Successful executions will reap Average Revenue Per User (ARPU) that exceeds the cost to drive that user’s click. The ideal candidate has great analytical direct marketing experience and sensibilities, appreciating social media’s opportunity for direct and measurable monetization.Responsibilities: Regularly review current data on trending content and likely readers, and build social campaigns that capitalize on those connections and fuel virality Manage budgets, ROI and campaign objectives effectively Execute paid campaigns that leverage not only our internal readership data but also Facebook’s algorithm to find target audiences at low cost and at scale Select social posts being mindful of many different objectives – boosting content, driving conversion, gaining fans, acquiring subscribers – and carefully determine what mix drives maximum return Create a multitude of tests that explore click-through rates and audience quality based on all types of variables such as time-of-day, headline, photo inclusion, etc. Contribute to reports that depict all social marketing paid activity and experiments for a given period, and summarize insights that will inform future activities Monitor social commentary for customer insights, and share feedback with colleagues Stay abreast of industry best practices and disseminate relevant ideas and instruction to colleagues Assist subscription acquisition and retention colleagues in the use of social media to achieve their subscription objectives

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