Responsibilities: The Search Engine Optimization/Pay-Per Click Specialist will work closely with the Marketing VP of the company. This person needs to be organized, understand business drivers, and possess effective communication skills to develop and maintain close relationships with the top-tier search engines and other advertising channels. This person will be responsible for implementing methods to improve clients' websites organic search rankings (SEO). This includes keyword research, analyzing clients’ websites, documenting SEO changes, and communicating changes to SBS. In addition, the Search Engine Specialist will develop and optimize every aspect of clients’ pay-per-click campaigns. This includes managing keyword research and bids, formulating and managing the PPC budgets of clients, analyzing results, and reporting results to the owner of the company. Essential Duties and Responsibilities: Conduct keyword research and selection for pay-per-click campaigns and SEO projects. Analyze websites and document changes required for SEO. Monitor, on an on-going basis, SBS SEO results and manage projects to ensure continued high rankings. Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations. Proactively make strategic PPC campaign recommendations. Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns. Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates. Optimize landing pages for search engine quality score. Serve as liaison with paid search engine contacts. Web development experience is a plus.
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