Brand Management: include a definition of the brand vision, Promise and value proposition. Create marketing plans for brands, including managing both the existing product portfolio & new product launches responsible for marketing plan development & execution. Develop and execute advertising and promotional activities to effectively communicate the strategic positioning and life-cycle development of products to customers. Develop integrated creative communications program for existing and new products. Management Company events that could be in the form of Trade Fairs, B2B, Road Shows or Trade Missions. Creating Trade activities programs / Expected Outcome / ROI. Develop Seasonality related activations planning. Performing analysis to get a glance on the current / planned status. Carry out trade audits to ensure that merchandising and promotional plans are being implemented. Understand relevant marketplace dynamics and consumer target. Develop financial and market analysis to quantify new opportunities. Maintain and update library of competitive claims. Reporting on-going competitive Positioning, Spend and Analysis. Lead Data gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and grow the brand. Working closely with the sales team to achieve the mutual Targets.
from Wuzzuf All Jobs http://bit.ly/2q972om
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