manage marketing activities for one or more brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume. Build brand architecture and positioning. Manages and liaises with outside advertising & PR agencies. Evaluate consumers’ reactions to advertising programs, merchandising policies, product packaging and formulation in order to promptly reforecast marketing & pricing strategies within competitive and volatile market conditions. Liaise with Brand's Operations to investigate brand performance on monthly basis, prepare an analytical report and a development plan to improve performance.
from Wuzzuf All Jobs http://bit.ly/2nw6APu
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