Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, e-books, reports, webinars, infographics, etc.). Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). Optimize our marketing automation and lead nurturing processes through email, content, and social channels. Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. Manage both on-site and off-site search engine optimization (SEO) for the company. Identifying and executing opportunities to improve our company’s and our content’s search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel. Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms. Manage of organic search engine performance and goal-setting based on site impressions, click through rates, traffic, and conversions. Stay up-to-date with the latest trends and changes with SEO and major search engines. Miscellaneous marketing tasks assigned
from Wuzzuf All Jobs http://bit.ly/2raFAJD
No comments:
Post a Comment