SparkySmart is a UK based startup with an office in Cairo, our main goal is to become a one-stop-shop for those building a smart home, learning about it, or working in the field. Job Duties: Content Marketer will manage content creation for the company website ensuring content on the website stays up to date and relevant.. The position reports to the Marketing Manager. What will I be accountable for? Overseeing all content creation activities for the organisations website. Working closely with the marketing team to devise a web content strategy that aligns with the company's wider goals. Creation of a content marketing calendar to ensure regular content on the website throughout the year. Writing entertaining and informative search engine optimised copy. Targeting keywords set by the online marketing manager and basing articles around them. Keeping up to date with industry best practice and monitoring content activities of competitor websites. Assisting the online marketing manager with ad-hoc copywriting. Repurposing content for different mediums including social media and video. Creation of entertaining and informative video content for the website. Working alongside the social media manager to create content for the different social media channels. Updating all sections of the website including homepage and all other categories. Training the e-commerce team on how to use the website content management system.
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