Senior Marketing Specialist

Planning, organizing, and executing all Digital marketing campaigns Producing relevant website content, maintaining social media accounts and writing blog posts. Working within analytical platforms to create online strategies. Providing Search Engine Optimization (SEO) services to ensure that our keywords rank high in search results. Collect and analyze and prioritize market needs, industry trends, and customer requests. Produce market requirements for new product development and existing product enhancements and establish product release plans based on market research and internal resources. Perform competitive analysis, monitor competitive activity, perform gap analysis to identify where the solution does not address the market opportunity and work with product management to help prioritize and identify requirements to address functional gaps. Develop campaign content and insure effective marketing mix. Understand existing customer base and work with customer reference leads to help drive the reference program. Create marketing campaigns and all activations through managing third parties to ensure achieving the highest ROI Develop, Execute, Monitor and evaluate ATL & BTL campaigns

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