Job Description: Determines customers' needs and desires by specifying the research needed to obtain market information. Assesses market competition by comparing the company's product to competitors' products. Obtains product market share by working with sales Manager to develop product sales strategies. Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests. Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules. Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing. Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders Completes operational requirements by scheduling and assigning employees; following up on work results. Sells products by establishing contact and developing relationships with resellers, achieving set targets and grow brand equity.
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