The copywriter is responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience. Usually working on multiple projects, the typical creative process can involve: Meeting with account executives to discuss the client's requirements and core messages Familiarizing themselves with the product, target audience and competitor activities in the market Brainstorming ideas and concepts for the visual and words with other members of the creative team Modifying copy until the client is satisfied.
from Wuzzuf All Jobs http://bit.ly/2vMblch
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