Account Manager

The account manager is the link between the client and the entire agency team. Along with their team the account manager acts as both the salesperson for the agency and as the client's representative within the agency. Account manager also leads the agencies ideas presentation, ensuring the ideas remain faithful to the brief and that it is kept within the time frame and budget. The most important task in account management is to design the brief; Account managers are normally responsible for client budgets, for managing the work of account executives and performing a range of related administrative functions. Creating a portfolio of client accounts and monitoring the ongoing activities related to them. Managing, reviewing progress and delivering the client’s advertisement projects. Conducting meetings with the clients as well as informing them about the current work status of their projects. Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients. Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained. Monitoring work performance of colleagues and setting sales targets. Recruiting and training new account executives.

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