Plan and execute all web, SEO/SEM, marketing database, and display advertising campaigns. Maintain the company website in the first page in Google Search Engine at relevant keywords. Plan, execute, and measure experiments and conversion tests. Support the Social Media Manager in designing, building and maintaining our social media presence. Measure and report performance of all digital Marketing campaigns, and assess against goals (ROI and KPIs.) Collaborate with agencies and other vendor partners. Increase the company online presence and our client’s online presence. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific. Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client projects. Implement link building campaigns in coordination with client SEO goals. Keep pace with SEO, search engine, social media and internet marketing industry trends and developments. Monitor and administer web analytic dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals. Monthly optimizing our website and our client’s website and increase the rank in Google Search engine in relevant keywords.
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