Manages execution of digital community (Facebook, Instagram, YouTube, Twitter, etc) and advertising across both brands, and provides analytics pertaining to those activities Build and execute social media strategy through competitive research, platform determination, messaging and audience identification. Review on-page optimization and content editing including headlines, Meta tags, page titles, alt tags, and descriptions. Innovate and present new marketing platforms and strategies Develop content that builds brand awareness, generates traffic and engages customers. Develop and edit content for digital marketing communication materials, establishing consistency of message across multiple channels and networks Create and manage link building strategies, content marketing strategies, and social media presences Measure and report performance of all digital marketing campaigns Use web analytics software to monitor the performance of client websites and make recommendations for improvement.
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