Conduct keyword research and selection for pay-per-click campaigns and SEO projects. Analyze websites and document changes required for SEO. Monitor, on an on-going basis, SBS SEO results and manage projects to ensure continued high rankings. Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations. Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates. Optimize landing pages for search engine quality score. Serve as liaison with paid search engine contacts. Web development experience is a plus. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Optimize landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization. Research and implement search engine optimization recommendations. Research and analyze competitor advertising links. Develop and implement link building strategy. Work with the development team to ensure SEO best practices are properly implemented on newly developed code. Work with editorial and marketing teams to drive SEO in content creation and content programming. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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