Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Facebook, LinkedIn, etc.) Review and moderate all user-generated content and user profiles within forums, comments, images, videos and audio Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience Build a knowledge base for each client frequently asked questions Implement the online community moderation strategy Answer questions on (Facebook, Twitter, e-mail… etc.) and managing any online feedback forms Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters, promotional emails & organize their distribution through various channels Provide creative ideas for content marketing and update website Arrange designs to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.) Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors
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