Wednesday, November 1, 2017

Digital Marketing Officer

Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram. Search engine optimization (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results. Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain BESA social media presence assisting with paid media including liaising with digital advertising agencies; Developing and integrating content marketing strategies. Keeping up to date with current digital trends. Managing the contact database and assisting with lead generation activities. Negotiating with media suppliers to achieve the best price for BESA. Measure and report performance of all digital marketing campaigns, and assess against goals Identifying content based on audiences' objectives Fulfilling all the text and photo content necessary to fulfil a comprehensive online marketing plan across all platforms to attract BESA targeted customers. Produce valuable and engaging content for our website and blog that attracts and converts our target groups. Build strategic relationships and partner with key industry players, agencies and vendors. writing content for websites, email and social media Making information and advertising more interactive by adding case studies, videos and info graphics to websites, apps and social media.

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