Develops and delivers a well rounded digital marketing plan for key brand properties which is aligned with the advertising plan. Develops and implements great stand-alone digital ideas that engage consumers with the product / brand on different digital platforms . Constantly identifies, analyzes and aligns the latest digital marketing trends and emerging technologies, seeks out new opportunities and applies them in alignment with the local RBMH team. Benchmarks best practice examples in and outside the world advertising digital media activities Plans, executes and analyses all digital marketing activities on the local market: Creates and/or adapts concepts Briefs digital agencies Develops a cross marketing plan (own, earned, paid Aligns embedding into social campaigns and own channel activities with local team/Digital Media Manager Monitors effectiveness and results
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