Social Media Manager

Create the social media strategy. Plan social media campaigns. Work with internal stakeholders. Work with other marketing branches to integrate different activities. Analyze and evaluate social media campaigns and strategies. Report on effectiveness of campaigns. Monitor trends in social media. Monitor the activities of main competitors in social media. Monitor social space for brand and related topics and conversations. Understand how the social media impacts search traffic. Create editorial calendars and syndication schedules. Continuously improve by capturing and analyzing the appropriate social data/metrics.

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