Social Media Specialist

We are looking for a highly motivated Social Media Specialist that has proven success in creating content marketing, social marketing campaigns, and integrating cross-platform initiatives. The candidate will have the ability to translate marketing objectives into engaging social media strategies and to manage the success of a social media program across many functional groups. This individual will have the opportunity to help craft digital strategy and work with the team to ensure that brand positioning and messaging is consistent across digital communications as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media. Duties and Responsibilities Build and execute social media strategy through research, benchmarking, messaging, and audience identification. Write, develop, and strategize online content production and scheduling. Assist with crisis management, bad reviews, and negative news communications Generate, edit, publish, and share content daily (original text, images, video, and HTML) Build meaningful connections and encourage community members through dialog and messaging Create and maintain company social media pages and profiles Moderate user-generated content and messages appropriately, based on company and community policies Create and implement social media marketing plan and editorial calendar Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach

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