Conduct market research to understand consumer requirements, habits and trends. Brainstorm and develop ideas for creative marketing campaigns Assist in marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.). Liaise with external vendors to execute promotional events and campaigns. Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts. Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail...etc.). Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. Prepare reports of findings, illustrating data graphically and translating complex findings into written text. Manage print and digital asset inventory to ensure creative alignment across all marketing channels.
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