Define PPC strategy for a range of clients, including mobile and tablet campaigns Manage large scale PPC and shopping campaigns across Google and Bing – and manage all paid search advertising campaigns Manage PPC and Paid Media campaigns across all social and retargeting networks Implement A/B and multivariate testing to continuously improve ROI and performance Use key programs such as Google Adwords and Google Analytics to analyse and report on all PPC campaigns for all clients throughout the year Manage large scale PPC budgets for a range of clients Optimise all PPC activity, including bid management, copywriting and competitor benchmarking Landing page testing and optimisation Keep up to date with the latest developments and trends across PPC and Paid Media Edit and review all ad campaign copy and text to ensure it delivers the maximum ROI
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