Monday, January 1, 2018

Digital Marketing Specialist

Responsible for multiple accounts Build and manage social media account profiles and presence, including Facebook, Twitter, LinkedIn, Instagram and additional channels that may be deemed relevant. Create shareable content for specific networks to spread both our brand and our content. Develop and post content that will enhance the account visibility in a manner that is consistent with business development goals Ensure consistency of postings/communications across social media channels and integrate with the account websites and blogs. Optimize marketing automation and lead nurturing processes through social channels. Track, measure, and analyze all initiatives to report on social media ROI. Analyze metrics, providing progress reports and suggesting new optimizations, promotions and initiatives for social reach to key stakeholders Research and identify digital trends and make recommendations for greater engagement. Assume additional CRM responsibilities as requested.

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