Responsibilities Build and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identification Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of company’s social content Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions Facilitate online conversations with customers and respond to queries Report on online reviews and feedback from customers and fans Develop an optimal posting schedule, considering web traffic and customer engagement metrics
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