Social Media Specialist

Build and execute social media strategy through research, benchmarking, messaging, and audience identification. Write, develop, and strategize online content production and scheduling. Assist with crisis management, bad reviews, and negative news communications. Generate, edit, publish, and share content daily (original text, images, video, and HTML) Build meaningful connections and encourage community members through dialog and messaging Create and maintain company social media pages and profiles Moderate user-generated content and messages appropriately, based on company and community policies Create and implement social media marketing plan and editorial calendar Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach

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