Establishes marketing goals for our customer brands Develop Marketing Communication plans for our customers' brands Develops and executes marketing plans and programs, both short and long range Responsible for setting the direction of all advertising, launch events, meetings, trade show, packaging and merchandising etc. Creatively think for marketing execution activities for elevating our customers' brands Effectively plans, manages the product launch/relaunches process to all external customers. Assures that market intelligence is received and analyzed so that market opportunities may be capitalized on as they occur, and the effects of competitive activity may be minimized. Ensures expenditures are in line with customers' financial budgets Evaluates market reactions to advertising programs, merchandising policy, product packaging and recommends timely adjustment of marketing strategy to meet changing market and competitive conditions
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