Marketing Lead

Job Duties & Responsibilities: Liaising and networking with a range of stakeholders, e.g. customers, colleagues, suppliers and partner organizations. Communicating with target audiences and managing customer relationships. Sourcing advertising opportunities and placing adverts in the press (local, regional, national and specialist publications) or on the radio (depending on the organization and the campaign). Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and DVDs Writing and proofreading Organizing photo shoots. Arranging for the effective distribution of marketing materials. Managing customer databases and company CRM system. Organizing and attending events such as conferences, seminars, receptions and exhibitions. Conducting market research such as customer questionnaires and focus groups. competitors analysis, and locating market gaps Contributing to and developing marketing plans and strategies. and follow-up smooth implementation Develop business opportunities in coordination with sales team and unit heads Assisting higher management in corporate presentation preparation Managing budgets Evaluating marketing campaigns. Managing & maintaining references & success stories and customer testimonials Participating in putting egabi’s business model and methodology Assist in defining pricing strategy & service/project costing for new ventures Presenting egabi product and services portfolio to prospective and existing customers Developing internal communication plan Business monitoring & planning Report metrics and ROI analysis for all marketing activities Supporting the marketing manager and other colleagues. Team knowledge transfer. Setting resources objectives & evaluation. Setting Team development plan. Assisting in any additional tasks requested by Direct Manager or Managing Director.

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