Planning and the optimization of the different paid campaigns on Google Adwords & Facebook Run pay-per-click campaigns Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Performing ongoing keyword research including discovery and expansion of keyword opportunities Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns Write original, powerful SEO content for the projects blogs and websites Research and implement content recommendations for organic SEO success Track, report, and analyze website analytics and PPC initiatives and campaigns Research and implement search engine optimization recommendations.
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