Social Media Marketer

Social Media Marketer Job Description All eligible applicants will have minimum 2 – 5 years’ experience as social media manager or social media marketer at a company or agency. Responsibilities Administrate the creation and publishing of relevant, original, high-quality content for all social media clients Create a regular publishing schedule for all social media clients to be reviewed by the Content Manager or Account Strategist for each client Execute on social media strategy for each client to meet or exceed the defined KPIs for follower growth, engagement, awareness and web traffic Create and/or curate and manage all published content (images, video and written) Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns Performing research on current benchmark trends and audience preferences Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) Become an advocate for the client in social media spaces, engaging in dialogues and answering questions where appropriate Monitor engagement on all platform and web traffic metrics, and revise strategy to improve KPIs Monitor trends in social media tools, applications, channels, design and strategy Actively participate and seek-out ongoing education to remain highly effective Collaborate with other strategy, project manager, design and analytics teams to ensure brand consistency Communicate with followers, respond to queries in a timely manner and monitor customer reviews Oversee design and setup of all social media accounts (e.g. Facebook timeline cover, profile pictures and blog layout) Suggest and implement new features to develop brand awareness, like promotions and competitions Stay up-to-date with current technologies and trends in social media, design tools and applications Provide monthly reporting on all social media activities including postings, engagements, follower growth, audience insights and recommendations for further improvement on results Assist in creating additional needed social media reporting and/or social media audits for existing or potential clients

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