Social Media Specialist

Job brief: We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing road map. Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers. Responsibilities: Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. Administer all company social media accounts ensuring up-to-date content. Set up and optimize company pages within each platform to increase the visibility of company’s social content. Moderate all user-generated content in line with the moderation policy for each community. Report on web performance metrics. Create editorial calendars and syndication schedules. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. Prepare weekly and monthly reports on social traffic and ROI Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions). Research how emerging social networks and features can benefit our company. Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions. Stay up-to-date with new digital technologies and social media best practices. Contributions: Liaise with writers and designers to ensure content is informative and appealing. Brainstorm new and creative growth strategies on social media. Assist in Social Media Content Idea. Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns. Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches

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