Manage end-to-end digital media campaigns and seek new areas of opportunity through research and analysis, campaign strategy, ad copy creation (search only), bid management, CPA optimization, and landing page testing Work with cross-functional teams including other media specialists to plan, implement, and improve account performance aligned with client goals and initiatives Proactively manage relationships with media vendors including search engines and social platforms (Google AdWords, Facebook Ads, Bing/MSN, LinkedIn) Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how these map to larger client goals Analyze trends and improve media performance based on the client’s KPIs Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance
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