Responsibilities: Creating a long term SEO plan based on our marketing and business objectives. Implement the two levels of optimization – on-page optimization and Off-page optimization. Increase the website visibility on search engines (mainly Google) and attract our target segmentation locally and internationally. Develop user and a mobile friendly website to increase Click Through Rates (CTR) and improve search engine rankings. Responsible for website ranking, in depth keyword research, link building, creating website and blog content. Analyzing competitor's (international companies) performance for organic traffic insights. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Most importantly, he/she should be able to generate traffic, turn them into leads and convert those leads into sales. Stay Up-To Date on SEO Trends and Best Practices such as such as Google’s Algorithm. Work with the development team to ensure SEO best practices.
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