Digital Marketing Executive - Alexandria

About the Job Job Objective: The candidate is responsible for the formulation and execution of the Marketing Strategic Plan to support and achieve the organization mission and vision. Digital Marketing Professional work to ensure marketing activities present the company position and products. Main Duties: Perform several marketing and branding activities such as digital, social media, PR, print, event management and all marketing and branding opportunities. Work with the Marketing Manager and development team(s) to ensure the competitiveness and market potentiality of the developed products/applications/solutions/campaigns Evaluate all marketing activities on effectiveness and ROI Build relationships with key partners/affiliates/clients on all levels Brief designers or external suppliers to provide marketing materials that supports the marketing and brand strategy Ensure all marketing campaigns are innovative and efficient Develop successful traffic exchange agreements and other deals to ensure we can maximize our marketing budget Work with the development team(s) on promotion/monetization of company products Maintain and ensure successful management of marketing budgets Recommend and oversee participation in industry events, trade shows and conferences Source new suppliers when necessary, including negotiating suitable rates Prepare marketing presentations as required Self-learning of new marketing technologies and trends Research and advise on function-specific assisting tools and marketing automation software and services

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