Summary of role Generate and update website content (products, content, promotions) Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc) Plan, define and implement website changes and functional improvements Maintain and update the online marketing plan for the website Monitor key performance indicators on the website and develop plans to improve them Detailed responsibilities would include: Website Update product information and content on the website Create banners, images, promotions etc for display on the website (using products like Photoshop) Update content managed areas (copy & artwork) Manage website configuration & parameters (eg payment options, stock management) Investigate and report any operational/technical issues arising Scope and document ongoing website functional projects /improvements Test and deploy functional projects /improvements Liaise with e-commerce agency regarding the day to day management of the website Liaise with internal resources regarding the day to day management of the website Evaluate approaches & strategies to improve website sales conversions & customer engagement Marketing Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc Liaise with agencies or in-house teams to implement and support campaigns Investigate, evaluate and assess new ways of generating additional traffic/orders Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc) Measurement To meet and exceed all agreed performance objectives (sales, conversions, engagement) Continuous improvement of customer satisfaction Meet internal service levels for website activity and management Maintaining an excellent level of service to the business
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