Digital Marketing Manager

- Planning Web, SEO/SEM, email, social media and display advertising campaigns - Expert with the marketing automation platform preferably Market (or similar) - Tactical experience with the creation and execution of email campaigns - Implementing strategy across all digital channels including website, and across all company related digital presence. - Reviewing and goal setting in Analytics - Measuring and reporting on the performance of all digital marketing campaigns - Responsible for online customer acquisition and generation of sales leads. - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Instrument conversion points and optimize user funnels. - Collaborate with agencies and other vendor partners. - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate - Identifies emerging digital marketing trends and future opportunities to promote Company and its products and programs through existing and emerging channels. - Track effectiveness and return of channel marketing campaigns and report on results to upper management. - Capable of integrating overall marketing strategy and key messages onto the digital realm. - Brand focused and capable of delivering targeted messages that are in line with key communication objectives and deliver tangible results that are “on-brand” - Oversee and execute day-to-day management or the paid digital accounts (paid search engine marketing, re-targeting, display campaigns) - Monitor and optimize the accounts to increase brand awareness, visibility, prospect engagement and lead generation - Evaluate, assess and analyze the effectiveness of all the accounts’ performance metrics - Provide insight and tactical recommendation to improve utilizing tools such as Google Analytics, Google Ad-words and Facebook Insights - Develop and implement targeted and scale-able strategies based on data analyses across the different accounts - Manage and allocate the paid digital accounts budget to achieve effective returns - Collaborate and support other departments across the group with data analyses, campaign tracking, email campaign analyses and QR code generation - Keep abreast of industry trends and developments in digital marketing - Seek out innovative digital marketing techniques to develop and execute test and learn opportunities for continuous optimization and improvement of the company’s digital marketing capabilities. - Support and liaise with external Search Engine Optimization partners, as appropriate. - Working with Marketing Director to deliver E-commerce strategy strategy against budget - Develop the online marketing channels utilized to maximize ROI - Implement a customer acquisition and retention program - Website design / improvement - optimizing product display and usability - A strong retail background is essential to be considered for this position - Planning, forecasting and operational management of the web store - Identifying and executing opportunities to grow e-commerce revenue - Manage all online marketing budgets and activity - Run CRM and email activity using Group tools and email providers - Leading the Website team including content production and online marketing functions. - Championing and growing e-Commerce within the Company brand - The ideal candidate will be managing the e-commerce team to maximize growth across all online marketing channels including PPC, SEO, affiliate programs, email marketing and social media.

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