Developing the marketing strategy for the company in line with company objectives. Analyze and monitor competitor and consumer activity to identify opportunities for growth . Development of Branding plan which identifies and defines the current and future positioning. The creation and development of the digital marketing strategy including analytics and user experience. Developing existing processes to maximize efficiency, improve return on investment, increase use of technology and to continuously improve the services provided to our customers. Represent the organization as a progressive leader in the industry in order to capitalize the company position, image and revenue potential. Strengthening the brand positioning Presenting brand by innovative ways in all platforms. Identifying marketing opportunities by identifying consumer requirements; defining markets, competitors share, weaknesses and strengths. Responsible for market research, identify opportunities and evaluating brand performance. Oversees creation and delivery of advertisement and marketing material in all channels above and below the line
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