Marketing Associate @ iHub

iHub is growing rapidly to help bridge more between Acdemia and Industry and generate better plug-and-play graduates. IHub provides numerous extra curricular programs to undergrads to boost their skills and improve their employability. After operating in a single site, we are now growing to four sites serving more than 8000 students per year. In order to scale, iHub is restructuring and hiring top talents to grow and scale its programs. We are looking for a Marketing Associate to help plan and implement our marketing and advertising activities. For this role, you should understand the full marketing mix and be familiar with ways to analyze market research and customers’ behavior. You should also be able to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics. Ultimately, you should help us achieve our business goals through building strong marketing campaigns. Responsibilities Manage daily administrative tasks to ensure the Marketing department runs smoothly Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with organizing promotional events Coordinate with the Marketing Design and Content teams to create advertising material (e.g. brochures and newsletters) Keep organized records of marketing metrics and results of past campaigns Prepare regular sales forecasting reports Monitor competitors’ marketing activities

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