Develop Trade marketing plan in line with Brand plan and sales channels. Develop planograms/layouts at retail for merchandising the products. Plan, execute & monitor direct marketing activities. Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development. Provide regular reports on product availability, display shares, new product launches or re-launch initiatives. Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets Develop trade communications in cooperation with brand and communication team.
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