Digital Marketing Manager

Planning Web, SEO/SEM, email, social media and display advertising campaigns Implementing strategy across all digital channels including website, and across all company related digital presence. Reviewing and goal setting in Analytics Measuring and reporting on the performance of all digital marketing campaigns Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Collaborate with agencies and other vendor partners. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Identifies emerging digital marketing trends and future opportunities to promote Company and its products and programs through existing and emerging channels. Track effectiveness and return of channel marketing campaigns and report on results to upper management. Capable of integrating overall marketing strategy and key messages onto the digital realm. Brand focused and capable of delivering targeted messages that are in line with key communication objectives and deliver tangible results that are “on-brand” Oversee and execute day-to-day management or the paid digital accounts (paid search engine marketing, re-targeting, display campaigns) Monitor and optimize the accounts to increase brand awareness, visibility, prospect engagement and lead generation Evaluate, assess and analyze the effectiveness of all the accounts’ performance metrics Provide insight and tactical recommendation to improve utilizing tools such as Google Analytics, Google Ad-words and Facebook Insights Develop and implement targeted and scale-able strategies based on data analyses across the different accounts Manage and allocate the paid digital accounts budget to achieve effective returns Collaborate and support other departments across the group with data analyses, campaign tracking, email campaign analyses and QR code generation Keep abreast of industry trends and developments in digital marketing Seek out innovative digital marketing techniques to develop and execute test and learn opportunities for continuous optimization and improvement of the company’s digital marketing capabilities. Support and liaise with external Search Engine Optimization partners, as appropriate. Working with Marketing Director to deliver E-commerce strategy strategy against budget Develop the online marketing channels utilized to maximize ROI Implement a customer acquisition and retention program Website design / improvement - optimizing product display and usability Planning, forecasting and operational management of the web store Identifying and executing opportunities to grow e-commerce revenue Manage all online marketing budgets and activity Run CRM and email activity using Group tools and email providers Leading the Website team including content production and online marketing functions. Championing and growing e-Commerce within the Company brand Managing the e-commerce team to maximize growth across all online marketing channels including PPC, SEO, affiliate programs, email marketing and social media.

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