Digital Marketing Specialist

Assist direct manager in SEO/SEM Execute email, social media and display advertising campaigns Implementing strategy across all digital channels including website, and across all company related digital presence. Reviewing and goal setting in Analytics Measuring and reporting on the performance of all digital marketing campaigns Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Identifies emerging digital marketing trends and future opportunities to promote Company and its products and programs through existing and emerging channels. Track effectiveness and return of channel marketing campaigns and report on results to upper management. Focused and capable of delivering targeted messages that are in line with key communication objectives and deliver tangible results that are “on-brand” Day-to-day management of the paid digital accounts (paid search engine marketing, re-targeting, display campaigns Monitor and optimize the running ads to increase brand awareness, visibility, prospect engagement and lead generation Assess and analyze the effectiveness of all the accounts’ performance metrics Provide insight and tactical recommendation to improve utilizing tools such as Google Analytics, Google Ad-words and Facebook Insights Manage and allocate the paid digital accounts budget to achieve effective returns Collaborate and support other departments across the group with data analyses, campaign tracking, email campaign analyses and QR code generation Seek out innovative digital marketing techniques to develop and execute test and learn opportunities for continuous optimization and improvement of the company’s digital marketing capabilities. A strong retail background is essential to be considered for this position Identifying and executing opportunities to grow e-commerce revenue Run CRM and email activity using Group tools and email providers

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